Seasons General Store. Little Grover Simone was shopping with her grandmother. Photos by PG

By Paul Goldfinger

We’re not talking about the February warm weather. It’s the little shop formerly known as “Seasons” which is undergoing a significant change. Nancy Goldberg had owned the cute little store at 69 Main Avenue for ten years. She specialized in clothing and accessories from Thailand, where her son lives. However, she recently sold the business to Ocean Grovers Marc Tobias and John Reagan.

The new proprietors completely renovated the space with new floors, custom display cases, a drop ceiling and plans for new merchandise in addtion to the unique items designed and made in Thailand. They have changed the name of the business to “Seasons General Store.” Nancy will continue buying merchandise for them. She is currently spending the winter in Thailand, which is probably a great place to buy ties.

Thea Bowers, "worker-bee," shows off the hot selling "Sure" shirts from Thailand.

Currently the shop is open Wednesday through Sunday and they are having a pre-spring 20% off  sale which will be continued until they have their official opening. We spoke to Thea Bowers, an Ocean Grover, who minds the store during the week when the owners are in New York City. She was enthused about the variety of new items which they will carry including whimsical  toys, “fun” items for the beach crowd, and other merchandise to be announced. The shop will continue to sell clothing, accessories, and jewelry for men, women and children. Thea said that their “hottest”  item is the “Sure” line of shirts from Thailand which are brightly colored with “bold zen-like” designs made of very soft material — for men and women.

The hours now are Wednesday to Friday 11-5 and Saturday/Sunday 10-5.  Web site:  Seasons General Store

MUSIC:  If you think spring is already here, you are wrong — it will actually be a little late this year; at least that’s what Sarah Vaughan and the dopey groundhog say: