The unfinished and abandoned “Esperanza” on Ocean Avenue in Asbury Park. Definitely the “Wrong Way.” March 26, 2015. Photo by Paul Goldfinger. Click to enlarge. Blogfinger.net.
2007: The first iteration of “Esperanza”. 1101 Ocean Avenue, Asbury Park failed and was imploded. Not shown.
2015: : Above photo is the 1101 Ocean Avenue incomplete project also #2 called “Esperanza” Asbury Park. Two failed projects called “Esperanza” had occurred there, and #2 had stood as a marker of lost hope in A. Park.
2017, A third project is announced at that site, and the 16 story 1101 Ocean Club was eventually built. which would provide 128 condominiums, 22,000 ft2 of retail space and a 3 story parking garage. The project changed the skyline of A.Park.
A Charles Layton 2017 Blogfinger editorial back then suggested that the Ocean Grove North End project be developed slowly to avoid train wrecks like the “Esperanza.”
2024: You can get a 1 bed room apartment there for about $900,000.00.
B.J. THOMAS “Another Somebody Done Somebody Wrong Song.”
Doug: No project has ever sold in a day; that’s sales spin. Yes, I’m a local broker.
Reblogged this on Blogfinger and commented:
This is 1101 Ocean Avenue in Asbury Park. Two failed projects have occurred here, and the last hope, the Esperanza, remains as an unfinished skeleton. But something grand will eventually arise at this site..
In 2015, the third ambitious effort for this location was announced which would provide 128 condominiums, 22,000 sq ft of retail space and a 3 story parking garage. It will be called “1101 Ocean.”
It also should impress the residents of Ocean Grove as a dream for a city with plenty of space to build and to park. This project is a cause for celebration over there—but you can see that, by comparison, the North End Redevelopment Plan is a mistake for Ocean Grove. Internet photo.
Doug. The north end condos in AP were slow to sell. Phase two of the Wesley Lake condos never got off the ground, so I don’t know about your “selling well” idea re: AP.
But AP is much different than OG. IN AP, developers are trying to promote it as New Jersey’s Brooklyn. But that seems to be a stretch; yet there are more condo’s to be built downtown in Asbury, and it may well become Brooklyn south.
More condo’s in Ocean Grove are a terrible idea for our small historic town, even if standards are met. We have a serene neighborhood lifestyle here that would be threatened by that large commercial project at our north end (the NERP). Once the process gets moving, the citizens need to make a fuss to try to overturn the plan—–Paul
I know everyone says no more condos, but they seem to be selling well in AP (I am against more in OG, unless they put in parking and meet the height and HPC standards). The last condos built in AP sold out in 1 day I think. Times and AP are not the same as in 2011!
This project was originally supposed to have 224 units and be 10 stories high, but the company went bankrupt in 2011. IStar bought it then and is planning a mixed use project with 100 condos, a large parking facility and retail. Meanwhile developers in AP are now focusing on the downtown, with more housing there. —PG
Makes for a good place to sell drugs at night.
Isn’t this the site of a crumbling, unfinished condo project they blew up several years ago? Oh yes, we need more condos in the area.
Point well made. No more condos.