It took us awhile, but today we discovered Matt’s Farm Market and Garden Center in Belmar on Rt. 71. Just take Memorial Parkway south over the bridge and turn left onto 71 south by the Windmill. Matt’s is #1740 NJ 71, just up the road a piece on the left. There is parking.
Matt’s has been around for many years. They have their own farm and there is a huge stock of Jersey Best produce including green beans, Jersey tomatoes, peppers, sweet corn, melons, plums, peaches, figs, nectarines, and much more. The tomatoes are 3 pounds for $4.50. Eileen found their prices to be less than Wegmans across the board. She said that the heirloom tomatoes at Matt’s are half the price of Wegmans.

Tony Pagano of Uva’s Restaurant in Bradley Beach chats with Eileen about the Jersey tomatoes and peaches. They let Eileen in because of her OG beach badge. © Paul Goldfinger photo. 8/28/15
Eileen and Tony were inspecting the tomato display and chatting about how to fry green tomatoes. Eileen asked him about their new baby girl Raffaella. He pulled out a giant iPhone and flashed a photo of his beautiful daughter who, he said, wakes up happy every morning and gets to visit him at the restaurant once each week.

Raffaella and Tony Pagano at Uva’s Restaurant in Bradley Beach.. Paul Goldfinger photo. Sept. 1, 2015

Matt’s tomatoes which we bought. The two small funny-looking ones in front are heirlooms (spellcheck said “hairline.”) Blogfinger photo.
By the way, my favorite restaurant is on Mt. Hermon Way where Eileen Goldfinger is the chef and everything else. Sometimes I help by chopping things. But I do a lot of the shopping for Eileen’s bistro where, like Raos’s, you can’t get in without an invitation. For tonight I bought beautiful cod loin and sweet corn at Wegmans. Eileen loves that store, so she (aka sushi) is a sort of culinary superhero whom I call “Wegwoman.”
We will be going back to Matt’s. Eileen keeps buying us tomatoes which she says is good for the prostate. She seemed surprised when I told her that she doesn’t have one. But, I hasten to add, that I am making a joke at her expense. She has been my my straight woman for years and she still laughs at the jokes. Go figure!
PETE RODRIGUEZ from the movie Chef
Reblogged this on Blogfinger and commented:
While we are discussing Matt’s, one of our readers reminded me of this article from 2015 which also introduces Uva’s Restorante which some of you may not know about.
Matt’s has the best of everything, all summer at any price. Once May begins, I don’t go to Wegman’s for anything.
Ted: I saw that sign but I missed the humor. I should have gotten it because the sign said that stripping was rude. I might have done that sign differently. Paul
Matt’s wins hands down the best tomatoes in our area, earliest by far, staff helpful and a good selection of flowers. Funny Paul, I thought you would have talked about Matt’s “no stripping allowed” policy… but then again 🙂
Great article. Love Uva and talking to Tony when we eat there. If you haven’t been to Uva you got to try it. And ask for Steve; he is the most awesome server!