By Charles Layton
Happy new year, word wonks.
I’m thinking that our linguistic new year’s resolution should be about clichés. I hate clichés like sin. So in 2013 I resolve to avoid them like the plague. Avoiding clichés is going to be Job One. It’s going to be a game changer. A no-brainer. That’s what I’m talkin’ about!
Seriously, was this past year more cliché-packed than most? Especially in politics? It seemed so.
What if, in the coming year, our politicos and their enablers and hirelings and flacks made a real effort not to talk about (to pick one example) “kicking the can down the road.” That used to be an extremely apt image – much better than the older expression, “punt.” But after you’ve heard it three or four times a day it loses its magic.
Many clichés got to be clichés because they were magical — originally. When I first heard someone talk about “throwing out the baby with the bath water,” I was in wonderment at the pure genius of that. Now, through repetition, the image has lost impact. So it goes. (I’m always reminded of the man who read Shakespeare’s Hamlet for the first time and complained that it was full of clichés.)
Anyway, I’m for a bipartisan agreement that we stop referring to roads with cans in them. And that we forego the use of the word “spin” in its political sense; it’s making people dizzy. Also, no more references to a “fiscal cliff.” And no more accusing people of “politics as usual.” That trite little phrase that has come to mean both anything and nothing. In fact, accusing someone of politics as usual has itself become politics as usual.
I’d also ask Christian conservatives to stop accusing secular liberals of waging a “war on Christmas” – a phrase as seasonally predictable as an Andy Williams song — and that liberals, in return, stop calling out conservatives over “the war on women.” Discarding the “war on” shorthand might allow both groups to frame their complaints more precisely.
The “war on” motif began in the 60s, to my recollection, when Lyndon Johnson declared war on poverty. It sounded pretty cool back then – until the war on poverty got displaced by a real war in Vietnam. But in the 70s Nixon tried to have a war on cancer. And then came the war on drugs, which has had a longer run than Cats. Bush launched a war on terror. More recently, according to the New York newspapers, Mayor Bloomberg has had both a “war on guns” and a “war on soda.” In between, we’ve had various “culture wars” along with wars on crime, inflation, obesity, germs – everything except a war on wars. I read a headline the other day that said: “Putin Declares War on Orphans.” Thus does a once-vigorous metaphor become shriveled and exhausted, and thus do its users betray their linguistic laziness. “War on” has become a headline writer’s cute little joke.
Sports produces even more clichés than government and politics. It’s amazing how long baseball announcers have been yelling, “It’s outta here!”
But basic sports terms have a way of transmogrifying into political clichés. Horse race terms predominate during election campaigns, when candidates try to “break out of the pack” and become “front runners.” Sometimes they run “neck and neck” or even have a “photo finish.”
Just to shock us out of our cataleptic boredom, I would challenge the commentators to take up another sport. How about cricket? Wouldn’t it be great if they started announcing that Obama had served up a zooter to Congress, or that the New Jersey Democrats had denounced Christie for bowling grubbers and beamers. I’d buy tickets to that.
Wow. I sure do hope that there is no war on soda. This headline accompanied by foto of outside of Great Auditorium concerns me greatly. Although I do not attend many shows there I always make a point to stop by to buy my favorite flavour soda pop – Sarsasparilla. Very hard to find. Yet OG Auditorium soda sellers have been selling it for decades. To think that they are under seige or that someone would be at war with them is upsetting. What next pray tell? A ban on Bromo-Seltzer?